[Steve Frey]

Here is a link to the Federal Trade Commission for those who are intersted. it's a great way to determine the legitimacy of a product or it's claims.

Federal Trade Commission

Dr Staninger might want to read the followiing;


PREPARED STATEMENT OF THE FEDERAL TRADE COMMISSION on ADVERTISING TRENDS AND CONSUMER PROTECTION

III. Endorsements and Testimonials in Advertising

Broadly defined, endorsements and testimonials encompass any advertising messages that consumers are likely to believe reflects the honest opinion, beliefs, findings, or experience of a party other than the sponsoring advertiser. Endorsements should not contain express or implied representations that would be deceptive, or could not be substantiated, if made directly by the advertiser.

One seller also was charged with deceptive use of a consumer testimonial about the product’s efficacy because the ad failed to disclose the connection between the endorser and the company:

Deceptive advertising cases have always been at the core of the commission’s consumer protection law enforcement agenda. In 1972, however, the FTC revolutionized advertising law when it held that an advertiser violates the FTC Act by making an affirmative product claim
without having a reasonable basis of support for that claim.

http://www.ftc.gov/os/testimony/0907...gtestimony.pdf